News Summary
Smoke on the Water, a popular Southern barbecue restaurant, is set to reopen at 64 Beacon Drive in East Greenville after closing its downtown location. Construction will begin in July 2024, with plans for a grand reopening in mid-fall 2025. The new site will enhance catering services and feature a more spacious area, improved design, and a broader menu, including live music events. The owner is committed to maintaining staff during this transition, emphasizing the significance of the community’s support.
Greenville, SC – Smoke on the Water, a renowned Southern barbecue restaurant, has announced its plans to reopen in a new location at 64 Beacon Drive in East Greenville. The restaurant’s construction is set to commence on July 21, 2024, with a grand reopening scheduled for mid-fall 2025.
This move follows the closure of its downtown location on March 24, 2024, where the restaurant had been an integral part of the local community since its establishment in 2004. While specific reasons for the closure were not disclosed, previous reports suggested that increasing rent may have played a role.
The owner of Smoke on the Water expressed enthusiasm about the new opportunity and emphasized the importance of designing an improved space for the community. The upcoming location will feature an expanded kitchen, embody rustic Southern charm, and implement a fresh layout to serve both dine-in guests and catering clients efficiently.
Located near Pelham Road and Interstate 85, the new site will span over 5,000 square feet specifically designed to enhance the catering business. The restaurant plans to retain several staff members who have been with the restaurant for an extended period to minimize unemployment during this transition period.
Upon reopening, Smoke on the Water aims to maintain its signature live music offerings while introducing new menu items, including prime rib and a Sunday brunch. Customer experience will be elevated with additional features such as outdoor dining options, an indoor-outdoor bar, and a potential stage for live music events.
This announcement comes in the wake of another restaurant, Nick & Normans, opening at the former downtown location, which strives to honor the building’s original design elements while offering a distinct dining experience. Smoke on the Water’s commitment to improving its space shows a dedication to the local community and a strong desire to continue its legacy in the area.
The community can look forward to a new chapter in the Smoke on the Water story as it prepares for its grand reopening. The restaurant is keen on integrating enhanced features and a menu expansion to enrich the dining experience while continuing to serve Southern barbecue favorites.
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Additional Resources
- WYFF4 News
- Independent Mail
- Post and Courier
- Fox Carolina
- Upstate Business Journal
- Wikipedia: Restaurant
- Google Search: Smoke on the Water Greenville
- Google Scholar: Restaurant design
- Encyclopedia Britannica: Restaurant
- Google News: Smoke on the Water
Author: STAFF HERE GREENVILLE
The HERE Greenville Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Greenville community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Greenville Our team includes lifelong Greenville residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent sales in the Heritage Historic District 17 , Greenville’s textile and railroad heritage 2 , and growth in local education sectors (e.g., Greenville Technical College programs) 27 . Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Greenville Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
