News Summary
Superior Wellness has inaugurated a $3.1 million logistics hub in Calhoun County, enhancing its capacity for global expansion. Backed by UK Export Finance and NatWest Bank, this facility will support over 100 partners in North America and create additional job opportunities. The company’s turnover is expected to increase significantly, positioning it as a leading supplier of wellness products globally.
South Carolina
Superior Wellness, a leading manufacturer of wellness products, has inaugurated a $3.1 million distribution and logistics hub in Calhoun County. This new facility is designed to enhance the company’s capacity for global expansion, particularly in the U.S., Canada, Europe, and the Middle East.
The distribution center is backed by UK Export Finance (UKEF) and NatWest Bank, reflecting significant financial support aimed at bolstering the company’s ongoing growth. This hub aims to reduce reliance on third-party logistics, ultimately enhancing service and support for over 100 partners in the U.S. and Canada.
In the past year, UKEF’s assistance has already resulted in the creation of more than 20 new jobs at Superior Wellness’s headquarters in Chesterfield and the Cameron facility. With the opening of the new hub, the total number of employees globally now exceeds 140, showcasing the company’s commitment to growth and local employment opportunities.
Strategic Growth Initiatives
The new logistics hub will play a pivotal role in facilitating future investments in infrastructure, expanding distribution capabilities, and increasing working capital for international growth. The enterprise’s turnover has shown impressive growth, climbing from $24 million in fiscal year 2023 to $37 million in fiscal year 2025.
Superior Wellness is on a mission to become the largest supplier of wellness products worldwide. With this goal in mind, the organization is focusing on expanding its market presence throughout Europe and Canada while targeting new opportunities in markets such as the Middle East.
About Superior Wellness
Headquartered in the United Kingdom, Superior Wellness specializes in the design and manufacture of a range of wellness products, including hot tubs, swim spas, saunas, and ice baths. The company has gained a significant following around the world, serving a diverse clientele that includes Olympic athletes, professional footballers, and even Formula One drivers.
The business is spearheaded by Gareth Ward and Rob Carlin, who are recognized entrepreneurs within the industry. Their leadership emphasizes a people-first culture, which is reflected in the company’s commitment to employee well-being. Initiatives include fitness classes, subsidized meals, and regular team events that promote both professional and personal growth.
The Importance of Financial Backing
Simon Heighes, trade finance director at NatWest, has highlighted the importance of additional working capital for Superior Wellness as it continues on its path of expansion. The backing from UKEF through the General Export Facility serves to further support the company’s ambitions for growth, ensuring that it can meet increasing global demand for its wellness products while maintaining high standards of service and reliability.
Future Outlook
As Superior Wellness moves forward with its expansion plans, the new distribution hub in Calhoun County is expected to enhance operational efficiency and service delivery for its clients across North America and beyond. The company is poised to solidify its position in the competitive wellness industry and is taking strategic steps toward achieving its long-term vision of global leadership in the wellness market.
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