Greenville, August 29, 2025
News Summary
Greenville is set to welcome a new boutique hotel named ‘M. Heller’ at the corner of Main Street and McBee Avenue. The hotel will feature 145-149 guest rooms, a fitness center, meeting spaces, and a restaurant, while honoring the legacy of Max Heller, a notable figure in Charleston’s history. The proposed site is currently a public parking lot, with construction expected to begin in the second quarter of 2026. A review of the design is scheduled for October 16.
Greenville is set to welcome a new boutique hotel named “M. Heller,” proposed for location at the corner of Main Street and McBee Avenue. The project was presented during a Greenville City Council meeting held on August 26 and is part of the Tapestry Collection by Hilton.
The planned hotel will house between 145 and 149 guest rooms, alongside a fitness center, multiple meeting spaces, and a restaurant. It aims to showcase and reflect the history of Greenville through its design and decoration. The current site of the proposed hotel is a public parking lot, which will be converted into the new establishment. To accommodate guests, valet parking services will be provided utilizing a nearby city-owned garage, facilitating easy access for visitors.
The hotel is named after Max Heller, a prominent figure in Greenville’s history who served as the city’s mayor from 1971 to 1979. Known as the “Father of Modern Greenville,” Heller played a significant role in the revitalization and development of downtown. His remarkable life saw him escape from the Nazis in Austria in 1939 before immigrating to the United States, where he significantly impacted the community.
The development of the “M. Heller” hotel is spearheaded by the Windsor Aughtry Company, in collaboration with the Kiriakides family, who are the current property owners. The construction of the hotel is anticipated to commence in the second quarter of 2026, with an upcoming review by the Design and Review Board scheduled for October 16, which will assess the hotel project’s design and compliance with local regulations.
As the project advances, ongoing discussions are being conducted with potential restaurant tenants for a 4,500-square-foot space on the hotel’s ground floor. The design efforts are being facilitated by the Renaissance Group, based in Tennessee, in partnership with the Chicago-based Curioso design agency, both of which are tasked with bringing the vision of the hotel to life.
Officials and the development team have made it clear that the hotel aims to honor and reflect the history of Greenville and its significant contributors through its architectural design and operational aspects. This initiative looks to enhance the downtown area, which has been steadily developing in recent years, ensuring it remains an attractive spot for both locals and visitors alike.
Key Features of the Proposed “M. Heller” Boutique Hotel
| Feature | Description |
|---|---|
| Location | Corner of Main Street and McBee Avenue |
| Total Rooms | 145-149 Guest Rooms |
| Amenities | Fitness center, meeting spaces, restaurant |
| Current Site | Public parking lot |
| Parking Services | Valet parking from nearby city-owned garage |
| Construction Start | Second quarter of 2026 |
| Project Review Date | October 16 |
FAQ
What is the “M. Heller” hotel project?
The “M. Heller” hotel is a proposed boutique hotel in downtown Greenville, featuring guest rooms, amenities, and a restaurant, which aims to reflect the city’s history.
Where will the hotel be located?
The hotel will be situated at the corner of Main Street and McBee Avenue, replacing a public parking lot.
When is the construction expected to begin?
Construction is anticipated to start in the second quarter of 2026.
Who is leading the development of this hotel?
The development is being overseen by the Windsor Aughtry Company, in partnership with the Kiriakides family, the property’s owners.
What amenities will the hotel offer?
The hotel will feature 145-149 guest rooms, a fitness center, meeting spaces, and a restaurant.
What is the significance of the hotel’s name?
The hotel is named after Max Heller, a former mayor celebrated for his influence on modernizing downtown Greenville.
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Upstate Business Journal: New Hotel Planned for Greenville’s Main Street Takes Heller Name
- Greenville Online: Greenville Hotels, Hilton Boutique Max Heller
- Post and Courier: Downtown Greenville Hotel on Main Street
- Wikipedia: Greenville, South Carolina
- Fox Carolina: City of Greenville Asks for Public Input
- Encyclopedia Britannica: Greenville
Author: STAFF HERE GREENVILLE
The HERE Greenville Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Greenville community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Greenville Our team includes lifelong Greenville residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent sales in the Heritage Historic District 17 , Greenville’s textile and railroad heritage 2 , and growth in local education sectors (e.g., Greenville Technical College programs) 27 . Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Greenville Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
