The Bridal Loft Opens in West Greenville Offering Designer Gowns

Collection of wedding dresses displayed in a chic bridal boutique

Greenville, SC, October 25, 2025

News Summary

The Bridal Loft has officially opened its doors in West Greenville, offering a unique selection of designer wedding dresses curated from international fashion markets. Founders Annilie Kelley and Pam Sammons aim to provide a luxurious shopping experience. The boutique features gowns from locations such as Barcelona and New York, with an atmosphere blending moody and cheerful decor. The grand opening event included a fashion show showcasing some of the exquisite dresses available. The Bridal Loft operates on an appointment-only basis, promising a personalized shopping experience for brides-to-be.

Greenville, SC – The Bridal Loft has officially opened its doors in West Greenville, providing an exclusive selection of designer wedding dresses to brides-to-be. Founded by Annilie Kelley and Pam Sammons, the shop aims to offer a luxurious and worldly experience in bridal gown shopping. The grand opening occurred on October 23, showcasing a range of hand-selected dresses from various international designers.

At The Bridal Loft, brides can explore a curated collection featuring gowns from locations including Barcelona, New York, New Zealand, and Ukraine. The shopping experience is designed to be sophisticated yet inviting, encouraging every bride to feel celebrated and inspired during their visit.

Sammons shared that curating the shop’s selection was an enjoyable process that involved visiting bridal shows in major fashion cities like New York City and Barcelona. The result is a boutique experience that the owners felt was lacking in the local market.

The shop’s interior decor reflects the personalities of both founders. Kelley favors a moody vibe, while Sammons prefers a cheerful pink aesthetic. This blend creates an atmosphere designed to resonate with a diverse range of tastes.

The grand opening event culminated in a fashion show that featured many of the stunning gowns available at the shop. The Bridal Loft operates on an appointment-only basis, allowing for a more intimate shopping experience. It offers VIP and semi-private shopping options, enabling brides to make the most of their time in a personalized setting.

The Bridal Loft is located at 582 Perry Ave. in the Village of West Greenville. The shop seeks to fill a gap in the local bridal market by offering a unique selection of dresses that cater to various styles and preferences.

With a commitment to providing a luxurious and memorable shopping experience, The Bridal Loft hopes to become a go-to destination for brides in West Greenville and beyond.

Key Features of The Bridal Loft

  • Location: 582 Perry Ave. in the Village of West Greenville
  • Founded by: Annilie Kelley and Pam Sammons
  • Opening Date: October 23
  • Designer Selection: Dresses from Barcelona, New York, New Zealand, and Ukraine
  • Shopping Experience: Appointment-only, with VIP and semi-private options
  • Atmosphere: Blend of moody and cheerful decor reflecting the owners’ personalities
  • Fashion Show: Featured during the grand opening event
  • Focus: Boutique experience for brides in Greenville

Frequently Asked Questions

What is The Bridal Loft?

The Bridal Loft is a new bridal shop in West Greenville that offers a curated selection of designer wedding dresses.

Who founded The Bridal Loft?

The Bridal Loft was founded by Annilie Kelley and Pam Sammons.

When did The Bridal Loft open?

The Bridal Loft opened on October 23.

Where is The Bridal Loft located?

The Bridal Loft is located at 582 Perry Ave. in the Village of West Greenville.

What types of wedding dresses does The Bridal Loft offer?

The Bridal Loft offers a selection of dresses from various international designers, including those from Barcelona, New York, New Zealand, and Ukraine.

What kind of shopping experience does The Bridal Loft provide?

The Bridal Loft operates on an appointment-only basis and offers VIP and semi-private shopping experiences.

What was featured at the opening event of The Bridal Loft?

The opening event concluded with a fashion show featuring the gowns available at The Bridal Loft.

What is the atmosphere like at The Bridal Loft?

The shop’s decor reflects a blend of a moody vibe and a cheerful pink aesthetic, showcasing the personalities of both owners.

What is the aim of The Bridal Loft?

The Bridal Loft aims to create a boutique experience that was felt to be missing in Greenville.

Deeper Dive: News & Info About This Topic

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STAFF HERE GREENVILLE
Author: STAFF HERE GREENVILLE

The HERE Greenville Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Greenville community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Greenville Our team includes lifelong Greenville residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent sales in the Heritage Historic District 17 , Greenville’s textile and railroad heritage 2 , and growth in local education sectors (e.g., Greenville Technical College programs) 27 . Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Greenville Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.

Picture of STAFF HERE GREENVILLE

STAFF HERE GREENVILLE

The HERE Greenville Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Greenville community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Greenville Our team includes lifelong Greenville residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent sales in the Heritage Historic District 17 , Greenville’s textile and railroad heritage 2 , and growth in local education sectors (e.g., Greenville Technical College programs) 27 . Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Greenville Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
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