Insurance Document Review Day for Local Shops in Greenville

Insurance Document Review Day, observed annually, serves as a crucial reminder for local businesses in Greenville to evaluate their insurance policies. This initiative aims to enhance risk management practices by encouraging shop owners to review their coverage and ensure they are adequately protected against potential liabilities. The day focuses on several key actions that businesses […]
One-Page New Hire Checklist for Small Employers in Greenville

For small employers in Greenville, navigating the hiring process can be challenging, especially when it comes to onboarding new employees. A straightforward solution is the One-Page New Hire Checklist, which offers a practical framework to streamline this essential task. This checklist can help businesses ensure that they cover all necessary steps in the onboarding process, […]
Greenville Businesses Prepare for Slow-Season Discounts

As summer progresses, many service businesses in Greenville are looking for ways to maintain cash flow during traditionally slower months. The Slow-Season Discount Plan for Service Businesses offers a practical framework designed to help local entrepreneurs adapt their pricing strategies to better manage seasonal fluctuations. The plan emphasizes the importance of defining a margin floor […]
Mortgage Rates Remain Elevated, Impacting Buyers in Greenville

Mortgage rates have remained a significant concern for homebuyers across the country, including those in Greenville. Recent reports indicate that the average 30-year fixed mortgage rate continues to hover above six percent, a threshold that has been maintained for several weeks. This sustained level of borrowing costs has raised questions about affordability for many prospective […]
C-Suite Interview: Todd Hunnicutt of Real Internet Sales on Why AI Is Rewriting the Rules of Marketing

AIKEN, SC — When a customer asks ChatGPT “who’s the best roofer in Greenville” or types “best Upstate wedding photographer” into Google’s AI Overview, the answer that comes back isn’t pulled from a Yellow Pages ad or a Google Ads bid. It’s synthesized by a large language model citing whatever sources the model trusts. That […]