Greenville to Develop New Downtown Conference Center and Hotel

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Artist's rendering of the Greenville conference center and luxury hotel

News Summary

Greenville is set to revitalize its downtown with a new conference center and luxury hotel, following a Request for Information released in February. Developers are invited to submit proposals by April 18, aiming to meet the growing demand for meeting spaces in the area. The city plans to complement its existing facilities and provide a hub for events and business gatherings right in the heart of downtown.

Fresh Developments in Greenville: New Downtown Conference Center and Luxury Hotel in the Works

There’s exciting news coming out of Greenville! In mid-February, the city took a significant step towards revitalizing its downtown area by releasing a Request for Information (RFI). The goal? To gather innovative ideas from experienced developers to create a bustling downtown conference center, complete with a connected luxury hotel. This initiative represents a big leap forward in accommodating the growing demand for meetings and events in the area.

Mark Your Calendars: RFI Submissions Due Soon

Developers interested in this project need to be aware that submissions for the RFI are due by April 18. Previously, discussions revolved around a single group of local developers; however, the city is now eager to cast a wider net. This opens the door for various companies to showcase their creative visions for these essential facilities.

A New Direction for Development

There were plans for a standalone conference center initially located on donated property between River and Academy Streets, but those were shelved due to the daunting price tag of $100 million and the sheer scale of the project. In light of this, Mayor Knox White emphasized the importance of exploring broader options that could lead to a more feasible solution.

What Developers Need to Know

For developers eager to jump on this opportunity, the RFI requires comprehensive details about their proposals. This includes:

  • The proposed project location
  • Choice of hotel brand
  • Total number of hotel rooms offered
  • A well-thought-out parking plan
  • Food and beverage options
  • Additional mixed-use elements that may enrich the project

Beyond the hotel, submissions for the conference center must detail net rentable square feet of conference space, list the number of breakout rooms, and explain the proposed management structure. The vision is for a privately operated luxury hotel adjacent to flexible conference spaces right in the heart of downtown, ideally close to Main Street.

Local Inspiration

The proposed concept draws inspiration from the existing Hyatt Regency at 220 N. Main St., which is seen as a model for how such a project could be effectively executed. Notably, all construction and operational costs are expected to be financed by the private developer, although the city may lend a hand through financial assistance.

Parking and More

The city is also prepared to build a parking garage using funds from its parking budget. Additionally, they might provide an operational subsidy specifically for the conference center, which reflects their commitment to ensuring the project’s success.

A Growing Demand

Support for this project comes at a time when VisitGreenvilleSC has reported a notable 38% increase in group-booking performance in 2024 compared to the last normal year before the pandemic, signaling a robust demand for meeting spaces and events in the city.

Why This Matters

The new conference center is set to tackle a significant problem: the disconnect between existing meeting facilities and the downtown hotel market. Currently, the Greenville Convention Center is the largest meeting space within the city, located about three miles east of downtown. The upcoming facility will not replace it but rather complement it to better serve the community’s needs.

About 2,300 out of nearly 11,000 hotel rooms in Greenville County are located downtown, highlighting the demand for high-quality conference spaces in the vicinity. With a focus on attracting conferences and businesses in sectors like automation, engineering, and biotechnology, this initiative could significantly boost local retail and small businesses.

What’s Next?

Once the RFI submissions are in, the city will spend the next six months evaluating proposals and negotiating financial contributions. As the meetings and conferences landscape continues to grow in Greenville, it’s hopeful that this endeavor will pave the way for further economic development. The RFI process aims to gather a wide range of ideas, ultimately leading to more than one viable project concept in the future. Expect exciting updates from Greenville as this project shapes up!

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Additional Resources

HERE Greenville
Author: HERE Greenville

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