Greenville’s Design Review Board to Decide Fate of 25-Story Tower
Greenville, South Carolina – Another 25-story tower could soon grace the skyline of Greenville, competing with the city’s current tallest building, the Daniel Building. Known as Gracie Plaza, the tower was initially proposed as two connected structures but has since been redesigned as a single tower. The project, which has been in the works for the past two years, was approved by the city’s Design Review Board last summer.
Mixed-Use Project
The Gracie Plaza project, with a gross construction area of 592,773 square feet, is a mixed-use development that will feature 342 apartments, 363 parking spaces, and 12,000 square feet of restaurant, commercial, and creative studio space. This is a change from its original approval, which included 294 residential units. The project aims to anchor the east end of the Cultural Corridor and enhance the pedestrian experience along Beattie Place leading to the Bon Secours Wellness Arena.
Next Steps
Developers from NR Investments, based in Miami, are now seeking approval of the site plan from the Design Review Board. The project will need the board’s approval to move forward, as well as further approvals for details such as mass and height. While the project has received a recommendation for approval from the board’s staff, the final decision rests with the board, which is chaired by John Edwards and consists of five members.
Challenges and Past Proposals
The site of the Gracie Plaza project, located at 250 N. Church St., was formerly occupied by the Greenville Memorial Auditorium. Over the years, developers have proposed various ideas for the site, including a federal courthouse, an entertainment district, a high-rise hotel, and apartments. However, all of these proposals have failed due to the challenges posed by the landlocked site and its downtown location.
Review Meeting
The Design Review Board will review the Gracie Plaza project on April 18 at 4 p.m. The meeting will take place at the Greenville City Hall Council Chambers. The board will have the final say on the project’s approval.
About Savannah Moss
Savannah Moss covers Greenville County politics and growth/development.
Conclusion
The fate of the 25-story Gracie Plaza tower in Greenville lies in the hands of the city’s Design Review Board. If approved, the tower will add to the city’s evolving skyline and compete with the current tallest building, the Daniel Building. The project aims to contribute to the revitalization of the Cultural Corridor and enhance the pedestrian experience in the area. After years of failed proposals for the site, developers from NR Investments are hoping for a positive outcome at the upcoming review meeting. The board’s decision will determine whether this ambitious project becomes a reality or remains a mere vision on the Greenville skyline.
Author: STAFF HERE GREENVILLE
The HERE Greenville Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Greenville community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Greenville Our team includes lifelong Greenville residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent sales in the Heritage Historic District 17 , Greenville’s textile and railroad heritage 2 , and growth in local education sectors (e.g., Greenville Technical College programs) 27 . Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Greenville Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
