News Summary
The Upstate South Carolina real estate market is experiencing a notable shift with the emergence of luxury homes and new developments. High-end listings are on the rise, highlighted by significant sales like a $2.7 million property on Byrd Blvd and a $7 million waterfront home. New residential projects such as Mill Landing are also set to transform Greer. Despite rising construction costs, the growth is evident as the median home price reached an all-time high. Buyers are adapting by seeking more affordable options further out.
Greenville, South Carolina – The Upstate South Carolina real estate market is undergoing a significant transformation with the introduction of high-end homes and new residential developments. As the region sees a surge in both luxury listings and community projects, the trend indicates a shift in housing dynamics driven by increasing demand.
A standout luxury property currently on the market is located at 607 Byrd Blvd. in the reputable Augusta Road area of Greenville. With an asking price of $2.7 million, this five-bedroom, 4,751-square-foot residence boasts impressive features including a copper roof, hardwood floors, and a large kitchen outfitted with high-end appliances. The home is designed for both comfort and elegance, showcasing a spacious butler’s pantry adorned with designer wallpaper, wine storage, and a copper sink. The main level of the property hosts a primary suite complete with an oversized walk-in closet and a luxurious bathroom equipped with dual vanities and a soaking tub. Upper-level amenities include four additional bedrooms, each with private bathrooms and two featuring private dens. Located in the Marshall Forest subdivision, this window into luxury living exemplifies the caliber of new homes on the market in the area.
In another impressive sale, a waterfront property at 122 Waterfern Court within The Cliffs of Keowee Springs was recently listed for $7.2 million and sold for nearly $7 million within a mere 72 hours. This expansive four-bedroom home offers 6,600 square feet of living space on a .81-acre lot with 278 feet of lake frontage. Its sophistication is rivaled by amenities such as a conditioned wine cellar, a fully outfitted workout room, elevators, and two wet bars. Outdoor spaces are equally luxurious, featuring remote screen decks, radiant heaters, and dual outdoor kitchens. The anticipated sale price of approximately $6.95 million positions this property among the largest real estate transactions in Keowee Springs.
In addition to the luxury properties, a new residential community known as Mill Landing is set to begin construction in Greer in the third quarter of 2025. Spanning across 25 acres, this development will offer a mix of 163 single-family homes and townhomes, all designed with attached garages, private patios, and quality finishes, managed by Greystar. There’s also an upcoming build located in Alta Vista that will feature a four-bedroom, 4,391-square-foot home projected to be listed for $2.9 million, expected to be completed by 2026.
The market is also seeing notable sales, such as a four-bedroom home at 8 Raven Run, which fetched $2.4 million. This property features a heated saltwater infinity pool and spa valued at $240,000, illustrating the appeal of outdoor amenities in luxury housing.
The median home price in the Greenville area surged to a record high of $330,000 in June 2025, reflecting both increasing demand and a competitive market. However, this growth is not without challenges. Rising construction costs attributed to tariffs are impacting new home sales and building practices across the region. In response, buyers are increasingly willing to commute longer distances in search of affordable housing alternatives.
As new home construction booms in Spartanburg County, homebuilders are capitalizing on more affordable land options outside of Greenville to meet the rising demand. The evolution of Upstate communities is evident as the region adapts to the challenges posed by regulatory landscapes and escalating material costs while still appealing to new residents.
In summary, the Upstate South Carolina real estate market is experiencing a renaissance marked by high-end homes and ongoing development projects. This growth was catalyzed by both luxury buyers and families seeking new living opportunities in a rapidly changing landscape.
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Additional Resources
- Post and Courier: Upstate Housing Market
- Wikipedia: Real Estate
- Greenville Online: Lima One Capital
- Google Search: Greenville real estate
- GSA Business: Lima One Capital Headquarters
- Google Scholar: Real Estate Market Greenville
- Post and Courier: Affordable Homes in Upstate
- Encyclopedia Britannica: Real Estate
- Upstate Business Journal: Lima One Capital Moves
- Google News: Greenville real estate news
Author: STAFF HERE GREENVILLE
The HERE Greenville Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Greenville community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Greenville Our team includes lifelong Greenville residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent sales in the Heritage Historic District 17 , Greenville’s textile and railroad heritage 2 , and growth in local education sectors (e.g., Greenville Technical College programs) 27 . Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Greenville Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
