Exciting Additions for the NBA’s New Season
This season, basketball fans can feel the electricity in the air as the NBA kicks off its 2024-25 season with some pretty impressive news. The league is starting with a record-breaking **51 marketing partners**! That’s right—between new brands coming on board and high-profile renewal deals, basketball is hitting an exciting new stride.
Bringing New Faces to the Game
Seven new brands have partnered with the NBA this year, giving fans and players alike fresh experiences to look forward to. According to Kerry Tatlock, the NBA’s executive vice president of global partnerships, many of these sponsors are activating unique assets that haven’t been utilized in the past. This bodes well for the growth of the league and for enhancing the fan experience.
One of the most buzzworthy announcements was made just ahead of last season’s All-Star Game when Emirates became the league’s global airline partner. This deal isn’t just about flying fans to games; it also includes branding for the upcoming **Emirates NBA Cup**, which is set to be a highlight of the new in-season tournament.
The Emirates NBA Cup launches shortly, giving the teams a thrilling month-long challenge finishing with semifinals and championship matches at the T-Mobile Arena in Las Vegas. It’s exciting to celebrate the best of basketball in such a vibrant location!
On the Sponsorship Front
Another noteworthy addition is SoFi, which recently signed a multiyear pact that allows them to become the first title sponsor of the **SoFi NBA Play-In Tournament**. This tournament, designed for teams that finish 7th through 10th in their conference, offers a thrilling way for them to battle for playoff spots. It’s a fantastic way for fans to get even more playoff content and excitement!
The list doesn’t stop there! Five other brands have joined the NBA family, including Castrol, Kendall Jackson, Wingstop, United Wholesale Mortgage, and Rhone. Among these, Kendall Jackson is particularly interesting as the league’s very first wine partner. It’s as if the NBA is rolling out the red carpet for new partners, making sure there’s something for everyone.
Renewing Partnerships Adds Stability
On the renewal side, DoorDash has extended its partnership as well, adding to the list of brands committed to working with the NBA. Tatlock expressed optimism surrounding the blend of both new and familiar brands, highlighting the NBA’s steady forward momentum health-wise.
All of this progress is so encouraging for fans and players, making sure there’s always a buzz in the air as the teams gear up for what looks to be an action-packed season.
Looking Ahead
The season ahead also faces some exciting moments beyond the court, such as the upcoming NASCAR charter case ruling and what potential Netflix bids could mean for the UFC. Sports fans really have a lot to watch out for, whether it’s in basketball, racing, or beyond!
As we dive into this new season full of partnerships and exhilarating matches, it’s clear that the NBA is focused not just on the game but also on building relationships that enhance the experience for everyone involved. We can’t wait to see how these new partnerships unfold on and off the court!
Author: STAFF HERE GREENVILLE
The HERE Greenville Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Greenville community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Greenville Our team includes lifelong Greenville residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent sales in the Heritage Historic District 17 , Greenville’s textile and railroad heritage 2 , and growth in local education sectors (e.g., Greenville Technical College programs) 27 . Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Greenville Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.
