Travelers Rest, September 23, 2025
News Summary
Smith Douglas Homes has commenced construction on Magnolia Trail, its inaugural development in South Carolina, establishing the Greenville Division. Set in Travelers Rest, the project offers residents easy access to the Swamp Rabbit Trail and stunning views of Paris Mountain. Starting at $259,900, these townhomes provide an affordable housing option. With nearly 200 years of combined experience, the dedicated team aims to deliver quality homes while emphasizing community spirit and customer satisfaction in the Upstate South Carolina housing market.
Travelers Rest, South Carolina – Smith Douglas Homes has officially broken ground on Magnolia Trail, marking its first development in South Carolina and launching the Greenville Division of the company. The groundbreaking event occurred on September 19, 2025, and signifies the company’s entry into the local housing market. The Greenville Division boasts a team with nearly 200 years of combined homebuilding experience, covering areas such as construction, operations, sales, and marketing.
Located on the Swamp Rabbit Trail, Magnolia Trail offers homeowners direct access to the scenic trail and picturesque views of Paris Mountain. This prime location positions the development as an appealing option for prospective buyers. Home prices for Magnolia Trail start at $259,900, making it an attractive place for individuals and families looking for new townhomes in the area.
Jaime Brown, the marketing manager of Smith Douglas Homes Greenville, highlighted the unique opportunity for buyers to own a new townhome at competitive prices. Chad Tumblin, the division president of SDH Greenville, emphasized the team’s local expertise and the company’s commitment to delivering quality homes along with strong service for buyers.
Founded in 2008, Smith Douglas Homes has constructed over 15,000 homes across several states, including Georgia, Alabama, North Carolina, Tennessee, and Texas. The company has distinguished itself in the homebuilding industry by earning the Guildmaster Award for customer satisfaction, a recognition achieved by fewer than 5% of builders nationwide. This accolade underscores the company’s dedication to customer satisfaction and quality in homebuilding.
Smith Douglas Homes aims to develop thoughtfully planned communities, offering personalized options via interactive home design tools for prospective buyers. The housing market in Upstate South Carolina is flourishing, particularly in Greenville and Travelers Rest, which are recognized as desirable locations due to their economic growth, vibrant downtowns, and access to outdoor recreational activities.
Travelers Rest is celebrated for its vibrant community and accessibility, making it an ideal spot for the Magnolia Trail development. Additionally, Smith Douglas Homes has plans to expand operations further, with current projects in various strategic markets. The commitment of the company includes not only building homes but also fostering community spirit and enhancing the lifestyle of new homeowners.
Key Features of Magnolia Trail Development
| Feature | Details |
|---|---|
| Location | Travelers Rest, SC |
| Development Name | Magnolia Trail |
| Groundbreaking Date | September 19, 2025 |
| Price Starting At | $259,900 |
| Team Experience | Nearly 200 years combined |
| Homes Built Nationwide | Over 15,000 |
| Award for Customer Satisfaction | Guildmaster Award |
FAQ
What is Magnolia Trail?
Magnolia Trail is Smith Douglas Homes’ first development in South Carolina, located in Travelers Rest.
When did the groundbreaking ceremony take place?
The groundbreaking ceremony for Magnolia Trail occurred on September 19, 2025.
What is the starting price for homes in Magnolia Trail?
Home prices for Magnolia Trail start at $259,900.
How much combined experience does the Greenville Division team have?
The Greenville Division team boasts nearly 200 years of combined homebuilding experience.
How many homes has Smith Douglas Homes built nationwide?
Smith Douglas Homes has built over 15,000 homes across several states.
What award has Smith Douglas Homes received?
Smith Douglas Homes has earned the Guildmaster Award for customer satisfaction, a recognition held by fewer than 5% of builders nationwide.
Deeper Dive: News & Info About This Topic
HERE Resources
Transformative Renovation of Historic Daniel Building in Greenville
Homebuyers Flock to Simpsonville and Greenville, SC
Greenville’s Luxury Real Estate Market on the Rise
Greenville Plans Open-Air Rooftop Cinema as Part of Redevelopment
Greenville’s Downtown Redevelopment Project Launches
New Subdivision Planned Near Conestee Nature Preserve
New Developments Approved in Greenville City
Revitalization on the Horizon for Baby Bi-Lo Shopping Center
County Square Redevelopment Project Set to Transform Greenville
Luxury Home Launches in Greenville’s West End
Additional Resources
- GSA Business: Smith Douglas Homes Magnolia Trail
- Business Wire: Smith Douglas Homes Stock Repurchase Program
- Investing.com: Smith Douglas Homes Q2 2025 Earnings Call
- Wikipedia: Real Estate Development
- Seeking Alpha: Smith Douglas Homes in Challenged Environment
- Google Search: Smith Douglas Homes

Author: STAFF HERE GREENVILLE
The HERE Greenville Staff Writers are a collaborative team of journalists, editors, and local contributors passionate about delivering accurate, timely information to the Greenville community. As part of the HEREcity.com Network, which powers over 100 U.S. city sites including HEREcolumbia.com, our staff draws on collective experience in South Carolina journalism to cover everything from business sales and real estate developments to dining deals and community initiatives. Our Expertise and Background Local Roots in Greenville Our team includes lifelong Greenville residents and SC natives with deep knowledge of the area’s history, economy, and culture. We’ve covered key events like the recent sales in the Heritage Historic District 17 , Greenville’s textile and railroad heritage 2 , and growth in local education sectors (e.g., Greenville Technical College programs) 27 . Collective Experience With over 50 combined years in journalism, our staff has backgrounds in print, digital media, and community reporting. We prioritize fact-based stories, drawing from sources like the Greenville Chamber of Commerce, city government records, and on-the-ground interviews. Commitment to Quality Every article is a group effort, involving research, editing, and verification to ensure reliability. We adhere to journalistic standards, citing credible sources and updating content as new details emerge.


